London Lingerie Trends 2025: What’s Turning Heads This Year

Walk down any high street in London this spring and you’ll spot one thing for sure: the city’s lingerie scene is getting bolder—without forgetting comfort. Forget stiff, scratchy sets and awkward padding. Most women in London now want bras and knickers they can wear from a morning stroll in Hyde Park to dinner at a tucked-away bistro in Soho. Lingerie has to look good, but if it can’t survive the Tube at rush hour or a full day at work, it’s a pass.

The push for comfort doesn’t mean boring though. Sheer mesh, bralettes with cheeky cut-outs, and sculpted bodysuits are everywhere—from the Debenhams racks to indie spots like Dora Larsen’s store in Hackney. Influences come straight from Paris, with that easy mix of classy and daring. Think lace detailing you don’t need to hide, and playful straps peeking out from under blazers. For Londoners, it’s about styles that celebrate your body, not squish it—or force you into hours of fidgeting.

• Bold Styles Meet Everyday Comfort
• Where Londoners Are Shopping
• Mixing Parisian Chic with British Edge
• Tips for Choosing Lingerie that Works in Real Life

Bold Styles Meet Everyday Comfort

No one wants to feel stuck in their underwear, especially with the London lifestyle pulling you from tube to pub to late dinners. This year, the best-selling lingerie all over London is mixing fashion with real-world comfort. Fancy bras that dig into your ribs? Hard pass. Shoppers are picking soft mesh, flexible underwires, and bralettes you almost forget you’re wearing. Local brands like Bluebella and Boux Avenue are leading the charge, making pieces that look as good under a Zara blazer as they do in your Instagram selfies.

There’s a strong Parisian vibe running through the racks at places like Selfridges and John Lewis, but it’s got British practicality baked in. That means things like wide-band bralettes with floral embroidery, regular cup sizes up to G and above, and bodies made for moving—not posing. Londoners aren’t shy about mixing bold colours like hot pink or emerald with work basics, especially with the city’s unpredictable weather meaning layers are key.

If you’re wondering what’s actually popular right now, check out these real stats from a leading London retailer’s spring 2025 overview:

Here’s what makes London lingerie sell out this year:

• Adjustable, seamless straps—so you can switch from tank to T-shirt, no problem.
• Styles cut to flatter a range of bodies, not just standard S, M, and L sizes.
• Natural, breathable fabrics. Cotton-mix, modal, and eco-friendly bamboo blends are in, while anything plasticky gets left behind.
• Details that work for day and night—tiny satin ties, cheeky mesh panels, or lace that’s soft, not scratchy.

If you’re looking to give your drawer a Paris-meets-London overhaul, keep an eye on collaborations between high-street names and small designers around Shoreditch pop-ups. These collabs are churning out the most wearable take on London lingerie—bold style that feels like second skin, whether you’re headed to the office or out for cocktails in Soho.

Where Londoners Are Shopping

When it comes to finding the latest London lingerie trends, it honestly matters where you shop. The big department stores stay classic—Selfridges and Liberty always refresh their lingerie floors in spring, with new edits from UK names like Gossard and Pour Moi, along with the fancier European brands. After work, you’ll spot women browsing John Lewis for comfortable wire-free bras and everyday bodies that actually last.

But it’s the indie boutiques and pop-up events that bring new energy. Coco de Mer in Covent Garden goes big on high-end sets and unique designs—think feather trims, strappy French numbers, and pieces you’ll actually enjoy wearing. For more playful mixes, Dora Larsen’s studio in Hackney has bright lace and bold color-blocked options. Every season, their styles seem designed for anyone tired of bland or basic choices.

Most shoppers in London mix high street and treat pieces. M&S still dominates for affordable everyday options that wash well and fit a mix of body types. And if you want that Parisian spark, a walk down Marylebone High Street lands you at Les Girls Les Boys, which captures the relaxed French attitude in everyday cotton and silk sets.

Don’t forget the sample sales and seasonal events, either—places like Old Truman Brewery regularly host lingerie market weekends where you can score last year’s styles or indie designer finds at actual bargains. Some women swear by local fitters, too: Rigby & Peller and Bravissimo both offer proper fitting services, which makes a huge difference if you’re not sure what’s changed since the last time you got measured. Pro tip: book early—they’re packed before marathon season or wedding rushes.

Mixing Parisian Chic with British Edge

London’s lingerie vibe for 2025 gets a serious style upgrade by borrowing Parisian smoothness and giving it a gutsy city spin. If you wander around Selfridges or check the rails at Bluebella’s Carnaby outpost, you’ll see delicate French laces and mesh teamed with edgier British twists—think bold lines, surprising colors, and extra support where you need it. The look says: confident without trying too hard.

On the Paris side, the focus is classic: demi cups, soft embroidery, and fabrics that feel barely there. Brands like Chantal Thomass and Maison Lejaby are landing in more London stores, making those laid-back French pieces easier to snap up. But Londoners have their own flavor: layering, mixing-and-matching, and unapologetic patterns. It’s not about sticking to a pretty set; it’s about making the pieces work for how you actually dress and live.

The best part? Local brands pick up on these trends. Dora Larsen, a Hackney favorite, combines bold British colors with subtle Parisian shapes—her pop-up events often sell out in a weekend. Boux Avenue nails affordable French lace aesthetics with a UK fit. And the revival of balcony bras (which started in Paris ages ago) now comes with thicker straps for city commutes and long days packed with meetings and errands.

• For everyday: Soft-cup bralettes with Paris-inspired lace over a plain, British tee.
• For date nights: Bodysuits with contouring panels and a dash of French mesh—easy to pair with high-waisted jeans from Camden Market.
• For something daring: Look for garter belts or strappy details by London designers, but in Parisian blush pinks and mauves instead of jet black.

Mixing the two styles isn’t hard, especially if you shop with an open mind and try combos you wouldn’t normally pick. West End boutiques and specialist fitters like Bravissimo or Rigby & Peller are great places to get advice and experiment. If you want to dip in without blowing your budget, even Marks & Spencer offers pieces that nail the Paris-meets-London look: classic cuts punched up with London color and comfort.

Tips for Choosing Lingerie that Works in Real Life

Lingerie shopping in London is its own adventure, especially when you want pieces that work from morning to night. There’s a lot to love, but not every look trending on Instagram actually feels good after hours in the real world. Here’s how Londoners keep it both stylish and practical.

First up, sizing matters way more than you’d think. According to a 2024 survey by Which?, over 60% of women in the UK have been wearing the wrong bra size. If you’re getting band marks, poking wires, or constant adjusting, there’s your sign. Most shops in places like Selfridges or Liberty do fittings for free, and you can even book private sessions at high-end spots like Rigby & Peller. Don’t just guess—get measured at least once a year, especially if your weight or fitness routine changes.

Second, pay attention to fabric. London’s weather flips fast, so breathable and moisture-wicking fabrics keep you sane—brands like M&S and Bluebella offer cotton-and-modal mixes that feel way less sticky on London’s random hot days. Leave old-school nylon for nostalgia.

If your style is all about mixing London lingerie with streetwear, remember: seamless options are a lifesaver for fitted outfits. High-waisted pants, slip dresses, or even your favourite Zara jeans all look sharper if your knickers don’t leave an outline. Look for laser-cut edges at places like John Lewis or browse the Invisible collection at Boux Avenue.

• Choose bralettes or non-wired bras for long days—especially on the bus or Tube.
• Lace tops can double as layering pieces under a blazer for after-work drinks—try it with Simone Pérèle’s styles at Fenwick.
• Stick to lighter colours if you wear a lot of white or pastels (Oxford Street shops are finally stocking more sizes in nude shades for a range of skin tones).

If you’re not sure which London lingerie style suits your shape, most major stores now offer virtual consultations. Even cult favourites like Dora Larsen and Coco de Mer do fit advice via video call—no awkward dressing room lighting!

Don’t get sucked into every trend—pick what feels right for you. Comfort looks a little different for everyone, but it always wins on those hectic London days.